What are they doing?
Dunkin Donuts is introducing a new advertising campaign using social media content submitted by fans. They will be using thousands of posts from Facebook and Twitter to get customers to feature in six new television commercials. Fans have been posting using the mydunkin hashtag and the best posts are being chosen by the company. This is a multi-million dollar advertising and marketing campaign for the company.
Putting the customer first
Before the ads have even been launched how is it so clear that these ads are going to be a huge success for the wildly popular brand? They are putting the customer first. Dunkin Donuts has always done a fantastic job with all of their advertising. This new campaign is keeping up their long tradition of focusing on their customers ahead of anything.
The focus on
- Loyalty
- Forging strong relationships
- Authenticity
- Enthusiasm
between the Dunkin brand and their customers in this new campaign is going to make it immensely successful. Customers will love to see that the company is making a genuine effort to include them in all aspects of the business. They are showing that customers' Twitter and Facebook posts are not going unnoticed by the company. This will keep people, and even encourage more people to post.
As you look to create new social media marketing campaigns keep these ideas in mind. Make sure you are always putting the customer first. The whole point of social media marketing is to be able to not only reach a whole new portion of your target market, but to reach out to them individually in a more personalized way. Following the lead of Dunkin Donuts will be a good place to start, everyone knows America Runs on Dunkin.
No comments:
Post a Comment