The cult-like following of Jimmy John's gourmet sandwich shop has only grown over the past few years. This growth is due much to the social media presence of the company, particularly on Twitter. The geniuses behind the chain's Twitter account constantly tweet at customers whether they are apologizing for a mistake or simply engaging in conversation.
This social marketing plan has given the brand a personality, rather than it simply being another boring chain. Their approach to Twitter has helped to set them apart from other companies. Being a smaller sandwich chain which has to compete against the powerhouses like Subway and Quiznos it is important that they do something to garner some attention.
There are a few key points from the way Jimmy John's handles their social media marketing that you should be trying to use in your own business tweeting:
- Tone- Know your target market, talk like they talk
- Personality- Be a person, not a computer
- Customer Service- Admit your faults, people will respect that
- Speed- Answer quickly and often, it keeps people tweeting at you
Another useful thing Jimmy John's uses which sets them apart is their use of hashtags, specifically #freakyfast. Jimmy John's prides themselves upon their convenient, fast service. By getting people on this "fast" bandwagon and getting them talking, other customers become interested. This will continue growing the business.
As a company, decide what sets you apart from everyone else. Play upon that. This will help you to grow your business and expand your customer base.
