What's the deal?
It's no surprise, Pinterest, one of the leading social media networks on the web, has decided to introduce ads to its site. They are starting off slow; there will be no payment made by companies use the ads yet. As of now, Pinterest CEO Ben Silbermann said in a blog post, "Nobody’s paying for anything yet — we want to see how things go and, more than anything, hear what you think." While some may be surprised by this new undertaking by the social media giant, many are not. The company has been hinting at something like this for a while.
What does this mean for you?
With a whole new social media site to get your business' name or your new product out there, this opens a whole new world of opportunities. Pinterest has skyrocketed in popularity over the last few years so it is essential to make use of this new feature while the company is still rising. Currently Pinterest has over 70 million users!
Businesses with target markets including:
- Women
- Stay-at-home mom's
- Suburbanites
- Upper-Middle Class
would really cash-in from this advertising opportunity.
Here are a few fun facts about Pinterest to help you see what you can get out of adverising on the site*:
- 80% of Pinterest users are women
- 20% of internet using women in the US use Pinterest
- Average time per visit: 14.2 minutes
- Amount per order that Pinterest shoppers spend: $140-180
*All information comes from Pinterest's own reports
Small businesses, make sure you take full advantage of this new development in the world of social media. This could do wonders for the success of your business.
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