As you've probably heard by now Twitter announced they are going public last Thursday. They unveiled the news with none other than a tweet from their official account. This will change everything about the way companies use the site for their advertising purposes.
source: NBC
What does the IPO mean for advertising?
Up until now there haven't been a lot of different opportunities for companies to utilize Twitter in order to promote their brand. Most advertising on Twitter comes in the form of either the company's own Twitter page or through promoted tweets. Promoted tweets allow companies to pay to have their message show up on users' timelines regardless of whether they are following them. With the new IPO there will be pressure on Twitter to offer more ad options to businesses in order to keep investors happy.
Why is this good for you?
With this pressure, Twitter will be rolling out new ways to advertise. They recently released a "keyword targeting timeline" which gives the opportunity to send out ad tweets by
- Interests
- Hashtags
- Previous searches
- Accounts they are following
- And more
There is also now less pressure on the kind of promotional tweets you send out. Before, competing against all other businesses posting their own tweets was tough. How do you grasp the customer's attention? Now, the game is changing and Twitter advertising is being revolutionized. You need get on the bandwagon quick! Don't let the new opportunity pass you by!
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